What You Need To Know About Eyewear Fittings Before Visiting An Optician

Posted by on Nov 7, 2014 in Blog, Business

Eyecare specialists are qualified to test your sight and prescribe glasses, such as single vision and bifocals, for you. Many eyewear stores run websites that not only allow you to buy glasses online but also inform you about how to go about getting a new pair of glasses or an existing pair repaired from a bricks and mortar store. Perusing the information on these websites prepares you for a visit to licensed opticians for a pair of new glasses. You’ll be able to ask informed questions about taking care of your eyes and keeping them safe. The process of creating appropriate eyewear for you begins with a preliminary eye test. If you’re already using prescription glasses, the optician will check for changes in vision and recommend corrective eyewear for improved vision. The eyewear could be a pair of glasses or contact lenses; the choice is influenced by your lifestyle and personal preference. The optician can provide you with vocation-specific glasses such as those that are ideal for sports such as basketball and tennis or glasses for people that spend long hours sitting in front of a computer screen.  Licensed opticians will inform you about the various options available to you and, given your lifestyle and budget, the benefits of each. For example, bifocals treat for both shortsightedness and farsightedness. They are an alternative to purchasing two pairs of glasses for each condition. Varifocal glasses are yet another type of corrective lenses and an option available to you; they offer an advantage over bifocal lenses in that they allow for a seamless transition of view as the viewing distance changes. Prescription glasses are available in different styles and at a store you have the opportunity to tap into the experience of an optician. This will help you pick up a pair best suited to the shape of your face – oval, round, triangle, heart, or square. Would you like the pair rimless or with rims? Do you want thin lenses? These will cost a little more. Do you step out into the sun? Then, consider photochromic lenses for your spectacles.  Opticians in Canada are required to meet the standards set by the National Association of Canadian Optician Regulators. While you are under no obligation to have your eyewear fitted by the optician that prescribes glasses for you, doing so offers useful advantages. The optician has assessed your requirements during the eye test and can guide you in making a purchase decision. Stores offering lenses and fittings also repair eyewear, which means if ever you need the frame aligned or a lens cleaned, you can approach the store that created these for you. With their qualifications and experience, such opticians in Canada are well-suited to attend to vision correction requirements for children and senior citizens. (For a place to buy glasses online, consider a site such as Polar Vision...

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How To Work With A Logo Designer

Posted by on Nov 7, 2014 in Blog

Once you’ve made the smart decision to invest in a professional logo for your business, you’ll need to work with a logo designer. Together, you’ll be able to come up with a logo that brands your company and communicates what your business is all about. Express Your Business Personality The first step to a successful relationship with a professional logo designer is to express your business’s personality. Your designer should obviously know what you sell, who you sell it to, and where you sell; beyond that, though, you should express the culture of your business, and the personality you want to convey. Expressive words will help your designer understand where you’re coming from. Examples of words to describe your business may include fun, upscale, or sophisticated. Sit down with your computer or a sheet of paper and list some words that you think of when you consider your business. Try to imagine the words that you want your customer to think of when they interact with your business. Give the list to your logo designer for inspiration. Work With a Color Palette Your business logo should have a definite color palette that matches the personality of your business.  For example, if you sell leather goods, you might choose warm browns and shades of beige. Your designer will be able to suggest colors for your logo, but you can help guide them in their choice. If there are certain colors you are drawn to, or others that you strongly dislike, you can help save time by mentioning ones to include or ones to steer clear of. Understand the Revision Process You should know upfront that the first conversations you have with your designer are the most important. This is what they will base their first drafts on. Revision requests are expected and often included in the price. But if you change gears completely and ask for a design revision that varies dramatically from what you initially discussed, you can expect to be charged accordingly. Revisions should be based on small adjustments and preferences of one draft design over another; not total redesigns. Once you have decided on a final logo design, your designer will give you digital files in several formats that you can give to your printer, webmaster and sign company to market your business. You will have complete ownership of the logo and can use it in any manner you wish. If you’re looking for a logo design company in your area, contact Signet Design...

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