How To Work With A Logo Designer

Posted by on Nov 7, 2014 in Blog

Once you’ve made the smart decision to invest in a professional logo for your business, you’ll need to work with a logo designer. Together, you’ll be able to come up with a logo that brands your company and communicates what your business is all about.

Express Your Business Personality

The first step to a successful relationship with a professional logo designer is to express your business’s personality. Your designer should obviously know what you sell, who you sell it to, and where you sell; beyond that, though, you should express the culture of your business, and the personality you want to convey. Expressive words will help your designer understand where you’re coming from. Examples of words to describe your business may include fun, upscale, or sophisticated.

Sit down with your computer or a sheet of paper and list some words that you think of when you consider your business. Try to imagine the words that you want your customer to think of when they interact with your business. Give the list to your logo designer for inspiration.

Work With a Color Palette

Your business logo should have a definite color palette that matches the personality of your business.  For example, if you sell leather goods, you might choose warm browns and shades of beige. Your designer will be able to suggest colors for your logo, but you can help guide them in their choice. If there are certain colors you are drawn to, or others that you strongly dislike, you can help save time by mentioning ones to include or ones to steer clear of.

Understand the Revision Process

You should know upfront that the first conversations you have with your designer are the most important. This is what they will base their first drafts on. Revision requests are expected and often included in the price. But if you change gears completely and ask for a design revision that varies dramatically from what you initially discussed, you can expect to be charged accordingly. Revisions should be based on small adjustments and preferences of one draft design over another; not total redesigns.

Once you have decided on a final logo design, your designer will give you digital files in several formats that you can give to your printer, webmaster and sign company to market your business. You will have complete ownership of the logo and can use it in any manner you wish. If you’re looking for a logo design company in your area, contact Signet Design Inc.

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